Want to know how to market your home for sale so that it sells fast and for top dollar? While your realtor will have a marketing strategy in mind, they’ll likely consult you along the way to make sure you approve.
You’ll also need to take some steps to assist with the marketing efforts, so it’s a good idea to understand some of your realtor’s methods. In this post, our team at Your Home Sold Guaranteed Realty — The Nathan Clark Team will discuss x tips on how to market your home for sale. That way, you can be as prepared as possible before starting the home-selling process.
Top Tips on How to Market Your Home For Sale
1. Partner with a Realtor Months in Advance
The most important tip for marketing your home for sale is to reach out to a realtor months before you’re ready to list on the market.
Hiring a realtor has obvious benefits that ultimately help you save time, money, and effort during your home sale. For one, an experienced realtor can help you set a competitive yet reasonable asking price based on the most up-to-date housing market information.
Additionally, realtors often have large networks of other real estate professionals who can help get the word out about your home and connect you to potential buyers.
However, if you want the most out of a realtor, it’s important to hire one months in advance. That way, they have enough time to evaluate your home and give you their opinion about what changes need to be made to improve its marketability.
Realtors work with home sellers every day, so they have first-hand knowledge of what buyers are looking for in a house and what gets a home to sell quickly.
So before spending the time and money to renovate your entire home, be sure to consult with a realtor. They might point out that only the kitchen or bathroom needs to be remodeled, and the changes don’t have to be as extensive as you may have assumed.
2. Enhance Your Home’s Curb Appeal
Focusing on your home’s curb appeal is the first step to a successful marketing campaign. Your home’s exterior is the buyer’s first impression of the property, so it’s important that it looks inviting and well-maintained.
You can’t control every aspect of your property’s curb appeal– like your neighbors’ properties or the surrounding area. However, there are steps you can take to make sure your own house and lawn look presentable.
Simple steps like adding a new coat of paint, mowing the lawn, and cleaning up the garden can go a long way in improving the appearance of your home. You can hire a professional landscaping company to take care of more advanced things like trimming hedges or tree branches.
You may also consider investing in new light fixtures or door handles to make your home look more modern. If you have a front porch, make sure it is clean and has some welcoming accents like potted plants or comfortable seating.
3. Stage Your Home to Sell
According to a survey from the Coldwell Banker Real Estate Group, staged homes receive as much as six percent over the original asking price. This shows that staged homes are in higher demand from buyers.
If you mention your home is staged in your marketing materials, you’ll likely attract far more home buyers than if you left it empty.
Your realtor can connect you to a professional home stager who can advise you on the best way to bring out your home’s greatest features.
But there are several steps you can take to make the process easier. First, get rid of any clutter, non-essential furniture, and personal items like photos. Pack up what you plan to take with you and donate, throw out, or put the rest in storage.
In addition, if your walls are painted a bold color, consider repainting them to a more neutral shade. Your stager can advise you on what color best suits the lighting and layout of the room.
Finally, add some finishing touches, such as fresh flowers or candles, to make the space feel inviting. Your stager will likely bring some decor with them, but if you have these objects already lying around, you can put them to use.
4. Take High-Quality Photos
High-quality photos make all the difference when marketing your home. In fact, homes photographed by professional real estate photographers sell 32% faster, on average.
For this reason, it’s important not to skimp on hiring a professional photographer. A photographer can work with natural lighting to portray your home’s exterior and interior in a flattering way.
They may also have special tools with them, such as drones, which can be used to get aerial images of your property. The photos taken by a photographer can also be used to create a virtual or 3D tour of the home.
5. Utilize Online Marketing Strategies
Lastly, the marketing channels you use can play a big role in how fast your home gets sold. When you’re interviewing realtors, one of the first questions you should ask is what their marketing strategy is.
Look for realtors who use a mix of online and print in their marketing plans. But an online focus is essential in today’s digital age to reach a wider audience and attract potential buyers.
You’ll want to find a realtor who isn’t afraid to experiment with new technology and tools to market their listings. For example, running targeted ads on social media platforms to reach younger buyers who may not be easy to reach through traditional marketing methods.
At the same time, it doesn’t hurt to use traditional marketing methods like flyers or newspaper ads.
A realtor who understands the demographics of the local housing market will know the best way to reach the largest number of potential buyers.
Sell Your Home in New England With Our Realtors
It’s not enough to just list your home on the market and hope buyers find it– you need a comprehensive marketing strategy to plan your home sale from start to finish.
So when you’re interviewing realtors, be sure to ask them what their marketing plan is and take a look at their track record to see whether they’re typically successful.
At Your Home Sold Guaranteed Realty — The Nathan Clark Team, we’ve been selling homes in the New England area for over 21 years. During that time, we’ve developed a reputation as one of the best realtors in the area. This isn’t just an exaggeration– we have the data to back up our claims.
On average, we sell homes 30% faster and for nearly 7.5% more money than our competitors.
We have hundreds of five-star ratings from clients who were satisfied with our focus on customer service, legendary selling speed, and unique seller guarantees.
This includes our Guaranteed Sale Program, which makes the home selling process risk-free. With this guarantee, you can rest assured your home sells for a fair amount within your preferred timeline.
To learn more about our guarantees or how to market your home for sale, call 401-288-3557 or fill out the form below.